Travel & Hospitality Leaders Forum 2018

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    Travel & Hospitality Leaders Forum 2018

    18-19 June 2018, Fairmont Le Montreux Palace, Montreux, Switzerland

     

    The Travel & Hospitality Leadership Forum will bring together Marketing and Branding Leaders, Technology and Digital Directors, and Heads of Customer Experience from Leading Organisations in the Travel and Hospitality industry. Unite and actively collaborate with the Travel and Hospitality professionals driving innovation in their sectors.

    Developed via continuous dialogue and research with travel and hospitality professionals, the content of the Travel & Hospitality Leadership Forumis aligned with key challenges, interests, market developments, and progressive ideas adopted by successful pioneers.

    MARKETING LEADERSHIP STREAM TOPICS
    Distribution Universe –
    Optimising global distribution channels to effectively reach audiences, form fruitful partnerships and grow direct profits
    In Search for Distinction – Refining brand strategies with always-on mentality to deliver tailored experiences that boost differentiation and loyalty
    Digital Marketing Jigsaw – Seizing the opportunities of the digital revolution to bring brands closer to customers, encourage engagement and win over sophisticated audiences
    Resource Algorithm – Prioritising limited resources in times of constant change to develop new competencies, enhance service efficiency and drive organisational agility
    Winning Creativity – Sourcing innovation based on market’s dynamics to grow brand enthusiasts inside and out and triumph over competitors

    TECHNOLOGY LEADERSHIP STREAM TOPICS
    Innovation Rollercoaster –
    Driving steady innovation through selecting the most relevant upgrades that secure benefits for all stakeholders and
    prioritise corporate objectives
    Humanising the Experience – Delivering customer-focused design, change and value without compromising authentic interactions to attract
    loyal followers and enable business growth
    Digital Sustainability – Advancing from legacy to digital systems through effective change management, partnerships and integration to achieve operational efficiency and seamless user experience
    Data-Driven Highway – Getting smart about data science to get under the customers’ skin and speed-up the creation of personalized offerings to
    enhance loyalty

    CX LEADERSHIP STREAM TOPICS
    Closing the Loop –
    Shaping corporate culture and strategies around consumer’ insights to cultivate customer-centric mindsets and deliver authentic value that truly matters
    Time to Read Minds – Meticulously identifying customers’ preferences in the age of hyper-personalisation to create compelling experiences, get
    competitive differentiation and build trust
    Digital Revenues – Leveraging innovations to tackle new consumption models, build unique value propositions and turn empowered customers into devoted fans
    Secret Sauce – Exploring the opportunities to boost emotional connections with customers to enhance loyalty and reap the rewards

     

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